The Smell of Success: How Farmgirl Flowers Is Bootstrapping to $30 Million in Sales

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Christina Stembel started Farmgirl Flowers to challenge the existing model of consumer flower delivery, which provided an overwhelming number of choices, inconsistent quality, and ever-climbing prices. She had no investor capital and no major social connections to give her start-up the kind of boosts typical of successful launches. By committing to growth, focusing on specific goals, and staying true to her values, Stembel built a robust company that earned $23 million in revenue in 2018.

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HBR Presents is a network of podcasts curated by HBR editors, bringing you the best business ideas from the leading minds in management. The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of Harvard Business Review or its affiliates.

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